Week 7A

During class we did row discussions of our storyboards. It was decided that the black was too harsh of a background in general and especially for my target market of mainly women. Also the viewer may know its jewelry but will not know what type, which does not help the brand. So during glass I re-did my storyboard and below is what I came up with.

I worked out a grey gradient that soften the background a lot and overall worked better. Next I added the last three frames.  I worked out that if I turned the ripple lines around I can create an ear, and after a few tries I came up with the style I thought worked which is above. In the new storyboard the gem would drop in, create the ripple and then the ripple would morph into this ear with a hoop earring. 

It was discussed that this storyboard creates confusion over which is the actual logo so I am doing another storyboard to get rid of any confusion there may be. My plan is to create three types of earrings through the use of the ripple lines and lines that have the same treatment then morph it into the logo. I may end up having two versions, on with the earrings sitting alone and with them morphing on the ear then it rotating into the logo. In both versions the gem idea is being scraped.