Week 7 - Out Of Class

Out of class I created two more story boards as discussed in the previous post. Before I could start that I  searched the three types, hoops, dangles, and studs on google image search just to get a feel for the forms.

Above is sort of my brainstorming page. At first I created some forms using the pen and width tool and used some from the actual logo. For a while I played with forms and the gradients on the forms to figure out what worked best. I create two options for each of the three styles. I got some opinions from classmates and decided which ones to actually use in the storyboard.

The third storyboard (above) is based off the idea of the earring appearing then spinning and morphing into the other earrings. Then into the first ripple, and from there the ripples build off it and the name appears. 

The fourth storyboard is continuing the idea of the ear morphing into the logo. Except now the ear is in the beginning and earrings appear on in, each in their own way, then it transforms into the logo and the name appears. The name appearing at the end prevents any confusion over which one is the logo.

It had been discussed in class that since it is an online company they may partner with someone like QVC so this animation has morphed into an endtag for the company's segment on the QVC network.