Today was the critique for the endtag motion graphic. During the critique the feedback I received was mainly a response to the sounds in my piece. The feedback overall was different depending on the person. They thought the ending sound stopped at a perfect point. Some felt there should be more sounds, for example one for each earring but I felt that would be over doing it to have four different sounds in four and a half seconds. Another suggestion was to get rid of the background sound and add twinkles for the earrings.
Unrelated to the sound feedback I received included, that they felt the gradients worked well on the logo and background because without it the overall look may have seemed flat. Also everyone felt that my piece made good use of the logo, using as the ear and morphing it.
When a student was asked what feel they got from the company they replied with exactly what the company's feel was, "classy but not over the top". I was happy to see that I had got the company's point and feel across.